The costume had the word "Committed" printed on the back, while the accompanying description on the website exhorted people: "Dress up as the most thrilling psycho killer character of all time in this Psycho Ward costume, consisting of a bright orange, long-sleeved boiler suit with zip fastener to front, 'Psycho Ward' printed on the chest. The same words [are] printed on the back in larger letters with a prominent 'Committed' stamp just below."
In a statement, Tesco said: "We are really sorry for any offence this has caused and we are removing this product from sale." (Smithers and Jones, 2013).
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