Brookes says that there are three elements to proving passing off. The claimant needs to have established a reputation. The defendant needs to have misled the public. And third, there needs to have been damage. "I suspect that the argument will be that for every person who buys a Topshop Rihanna T-shirt it does them out of a sale of an official one," (Coccoza, 2013a).
Write something about yourself. No need to be fancy, just an overview.