INDUSTRY SCRAPBOOK - size zero

When it comes to who should be blamed for the portrayal of overly thin models, magazine editors are in the direct line of fire, but it is more complex than that. The "fit" model begins the fashion process: designer outfits are created around a live, in-house skeleton. Few designers have a curvy or petite fit model. These collections are then sent to the runway, worn by tall, pin-thin models because that's the way the designer wants to see the clothes fall. There will also be casting directors and stylists involved who have a vision of the type of woman they envisage wearing these clothes. For some bizarre reason, it seems they prefer her to be young, coltish, 6ft tall and built like a prepubescent boy. (Clements, 2013).

http://www.guardian.co.uk/fashion/2013/jul/05/vogue-truth-size-zero-kirstie-clements