FASHION SCRAPBOOK - what makes you decide what to wear each day?

Megan Piper. Gallerist, The Piper Gallery.

The starting point for everything is my bleached hair and red lips. Whatever I put on is in response to that. Colour and structure define the way I dress. I plan what I'm going to wear for about five minutes while lying in bed in the morning. Dressing is like telling a story about who you are. ...

Fran Hickman. Interior designer.

If it's an important day, I may start planning my outfit the night before, as I don't want to find myself unprepared at 7am.

I pretty well always wear black and white and my style is quite androgynous. ...

Venetia Butterfield.Publishing director at Penguin books.

Usually when I'm brushing my teeth at night, I think: "Shit, who am I having lunch with tomorrow?" If it's someone important like Jeremy Paxman I will want to look confident but not girly., so I will wear something like a black Stella trouser suit with a red jumper from Miu Miu and a pari of black brogues. 

Lucinda Chambers. Vogue fashion director.

I am fairly weird about the process of getting deseed. I don't give any any thought to it the night before, but I like the idea of playing around with clothes. I start dressing by obsessing on the smallest thing and then build around that: it may be a change of colour in an ankle sock, or a pair of earrings. ...

Rachel Khoo. Food writer and television chef.

I never know what I'm going to wear until I get to my wardrobe in the morning. For me, the creative process of getting dressed is a mixture of my mood and what jumps out of my clutter. It's always something bright and feminine. I might be conducting a love affair with a recent purchase (usually found in a flea market): lately I've been deeply involved with a yellow mackintosh which seems to find its way into whatever outfit I wear. I always wear colour and print. ...

Chloe Howl. Singer.

I start every day thinking about my Dr Martens. They have sort of become my trademark and I wear them constantly, so I plan the rest of my outfit around them. I want to look badass but still like a girl, so I tend to wear button-up shirts with boyish crew neck jumpers. ...

Whitney Bromberg Hawkings. Senior vice president of communications at Tom Ford.

Strong, confident, sexy and in control is the message I want to give, but not so tough or restrained as to not be myself. If it's a proper business day, I'll wear an amazing pencil skirt with a simple white T-shirt and a great pair of heels - I would never wear flats. I like the juxtaposition of glamour with something so casual. ...

Kate Prince. Founder and artistic director of Zoo Nation dance company and associate artist at Sadler's Wells.

We dance to hip-hop and that has its own, very strong, identity - you can tell immediately when you enter my rehearsal space, it's like a hip-hop fashion show! I would never dress like someone who teaches ballet, for instance. I wear black leggings every day, with great Adidias colourful trainers and bright crew-neck sweatshirts from Rokit. I love red and yellow and purple. ...

Tania Fares. Co-founder of Lulu & Co and co-chair of BFC Fashion Trust.

I wear fashion every day so really it's a matter of deciding what it's going to be and that happens around 7am when I get up to make breakfast for my teenage boys. I like to get good use out of my clothes, so I make sure I wear what I have - that things get regular outings. ...

Helen Thorpe. Artist and patron.

I wear many different professional hats and my wardrobe has to accommodate all of them while being true to my own creative style. Often I spend a day painting when I need nothing more complicated than a pair of jeans and a T-shirt. ... (Golfar, 2013, pp.178-185).