The look: if Folk could sell beards, it probably would. This look is about facial hair, shaggy curls and comes with a pinch of tragic poet. The clothes have a traditional flavour – with cardigans and Proper Jackets popular – but it's brought up to date with vivid colour and sporty details. Cool young fogey sums it up, in the nicest possible way.
The soundtrack: Bon Iver.
The key pieces: Folk's outerwear is strong. We like the boxy Dury mac and rain jacket in Lumi yellow. Both are in the sale at the moment, too. (Cochrane, 2013b).
Write something about yourself. No need to be fancy, just an overview.