The 40s trend began with fashion. "There's always been an underground vintage movement," Angel Adoree tells me over the phone. An early adopter, she started by selling clothes, and then moved into events, design and styling. "It used to be people who lived and breathed it but it's mass market now. It can be slightly annoying, especially when it's done badly, but I've had to embrace it." (Adoree in Linksey, 2013).
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