The commercial, made by an agency in Johannesburg, features a bullet with the words: "Uhh dad I'm gay," hurtling towards a heart made of china. It has the tagline: "You need a strong heart today," near the Flora logo and against a pink background. (Smith, 2013a).

In April this year, the King Khalid Foundation launched a campaign in Saudi Arabia to raise awareness about violence against women. The campaign's main poster features a woman in veil with bruising around one eye.

Underneath a caption says: "Some things can't be covered - fighting women's abuse together." (Reuters, 2013a).

It was Stephenie who organised the thousand-plus chairs into mountains in the Room of Requirement at Harry's school, Hogwarts, and who over a period of three months supervised the makeover of the Great Hall set for the Hogwarts Yule Ball. As she once explained: "The key to set decoration is noticing the little things. You learn through observation. Look around and see what is in a person's room. I always look to see what books people have sitting behind them in interviews. It's the details." (Craig, 2013).

The trouble with the gorgeous Doreen Murphy was that she was just too glamorous: the Join the ATS poster by Abram Games for which she modelled must have lit up many a recruiting office. She was nicknamed "the blonde bombshell", but the image was eventually denounced in parliament as too frivolous, and replaced by a more staid version. (Kennedy, 2013b).

She went to Chelmsford County high school for girls and was taught by Henry Moore and Graham Sutherland (neither much cop as teachers, she thought) at Chelsea School of Art (now Chelsea College of Art and Design). (Jays, 2013).

Unveiled this week, Emin and friends are sharing the stage with both fashion insiders – American Vogue creative director Grace Coddington and model Karen Elson – and "real women" – see Helen Allen, the 2011 Nurse of the Year, and Jasmine Whitbread, CEO of Save the Children. 

Subtitled "Britain's leading ladies", the delicate balance of fashion heavyweights, national treasures, wholesome pop stars, real-life heroes, and the slight edge provided by Emin, tells you everything about where M&S wants to position itself now: as a serious fashion contender, one that appeals to cultured, cool and creative women. (Cochrane, 2013c).

Wilson said the reason for the success was the cheerfulness of the brand and its popularity with women.

"One in four women owns something from Cath Kidston today and we've got a very loyal customer base. We obviously want those people to keep buying from us, but we also know there are still three out of four women who haven't shopped with us," Wilson said.The company was founded by designer Cath Kidston as a shop selling vintage fabrics. (Neville, 2013b).

This isn't exclusively a spoilt, Western condition.  Even in the poorest countries, jewellery is worn. I once spent an energetic hour bartering in a mud hut in Kenya before paying through the nose for some Masai neck collars that I later saw in the airport for a quarter of the price (she who does not do her research is asking to be ripped off). ...

So many of us wear jewellery that it's quite a statement when someone's in the jewellery-nude. We wear it as a talisman, even if outwardly we shun all other superstitions and shamans. ...

We've become a shade more adventurous in the past decade, what with nose and belly piercings, nail rings and the lattice-work ear effect so de rigeur among the nation's youth. I'm constantly discovering fresh dots of blood in the basin after my daughters have stabbed another hole in their ears. ... Jewellery makes them feel individual and interesting, they tell me, even though to the naked maternal eye, they've all got interchangeable tastes.

But I know what they mean. Sometimes it seems as though your jewellery's becoming part of your character. Look at those women who become repeat wearers of a certain genre: Miuccia Prada and Kate Moss and their antique diamond-drop earrings; Sam Cam and her gold-hoops; Dree Hemingway and her rings; Michelle Obama, Scarlett Johansson, Sarah Jessica Parker, Alexa Chung, Vanessa Paradis, the Queen and their statement necklaces. ...

That's why it's such a big deal when we inherit heirlooms. Wearing your mother's sapphires is like carrying a piece of her around with you. It's incredibly intimate. It's why it felt weird when I, like increasing numbers of women, slipped off my wedding ring. But I figured it was cramping my ring style, and that I and my more recent - and frankly better - rings deserved a break. My husband didn't notice. ...

Interestingly, men often regard their jewellery, specifically wedding rings, as manacles, hence the infamous "ring pocket" built into so many men's jeans in which they can stash theirs when they're out without their wives. (Armstrong, 2013, pp.172-175).

"If he had access to educational programs in Guantanamo Bay, such as distance learning programs, I am confident that in addition to furthering his Islamic studies, he could obtain a PhD in mechanical engineering, and very likely patent inventions," (Wright in the Associated Press, 2013).

The £700 machine allows users to print three-dimensional objects and has been hailed as the future of manufacturing. (Neville, 2013a).